YouTube will eventually be how real cinema is delivered worldwide. The model where the distributor or service provider pays the content provider a percentage of the income earned and where the end-user pays the distributor for access to all the available content is, thus, well established.
A fifty percent split seems about right - not so very far off what is par for the course in the old-fashioned publishing world. Now YouTube is currently free for the end-user because it's not really cinema. One day, however, the platform that is all behind it will be ramped up and will deliver high definition digital streaming video via super-fast broadband connections.
And then we will pay for it - gladly I might add. But we will pay a global charge to YouTube itself for premium services rather than a pay-per-view service on a piecemeal basis to the many and varied content providers.
These providers may be the film studios themselves or they may be the cottage industries that currently inhabit most of the website. But either way, the end-user will buy access to a wide range of content rather than content itself.
The BBC is already doing it, in fact, and most effectively, with its iPlayer. Those of us who live in the UK pay our annual licence fee to the BBC itself and in exchange we get high quality TV online we can see whenever we want.
Delivering newspapers and books will be an easy job by comparison.