Monday, 7 September 2009

New media is now media

Interesting observations from John Naughton, who consistently sees the shape of the future through a perspicacious understanding of our shared presents:
[...] 20th century mass media were mainly machines for churning out standardised products and enhancing shareholder value along the way. Sometimes, of course, they played an important role in the democratic process, but that was not their core business, any more than non-stick frying pans were the core business of the Apollo program. If journalism is to thrive in the new ecosystem then, as Beckett says, it has to make the shift “from a manufacturing to a service industry” and its practitioners will have to change from “providing a product to acting as facilitators and connectors”. My guess is that most journalists conditioned in the old ecosystem will find this an uncomfortable or downright impossible switch.
More along these lines as well as links to other useful articles here.

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