John Naughton argues that this is Amazon kind of running scared of Apple's threat to shortly iTune the entire e-book publishing industry. Apple's good at simple gadgets which work. But Kindle works too. So I don't see the problem.
Not from a consumer point of view, anyhow. Growing industry? Greater competition? More players? Surely good news for everyone all round.
Kindle to the PC? And how about to my Symbian phone? Or my Linux-powered Eee PC 900 netbook? Surely, far more useful.
(Kindle to the PC seems a retrograde step.)
More from Naughton here. Meanwhile, I've downloaded Amazon's Kindle for PC beta. I'll let you know how it works out.