Magazines which earn income from adverts really need you to want to sit inside their covers and stay there for a while. The Internet has broken down the reading experience into a disjointed butterfly-like flitting from one promiscuous hyperlink to another. That is really why traditional publishing and the Internet don't go together. A carefully bound publication creates its narrative across lush publicity. Your (now) standard Internet surfer creates his or her own utility-focussed story of information, in many cases excising the irrelevance of marketing from the often crowdsourced and amateur-based editorial filters.
Traditional publishing is, however, still a powerful medium. Here I mean powerful in the sense of appealing and not in the sense of overwhelmingly controlling. There is, therefore, surely a place for both a paywall-less Internet of hyperlinked intelligences and a supremely structured set of top-notch editorial environments. Recent attempts by people like Rupert Murdoch on the one hand and apparently successful Internet players such as the New York Times on the other to deconstruct the Internet of hyperlinked intelligences and block the flow of discourse and comment have threatened a whole eco-system; indeed a whole way of life. Mistakenly, in my view, instead of trying - with all their resources - to reinvent a different distribution system altogether, they've wanted to bend quite out of shape a lovely medium which is currently on a wonderful intellectual high.
So is there any way out? Perhaps it's time I revised my initial unhappiness with the Apple iPad. If Apple, with its locked-down consumer software, can take out of the Internet equation the high-class publishers who want upfront income and an immersive reading experience instead of banner advertising and promiscuous thought crickets, perhaps at the same time it can remove the risk of disintegration that such publishers currently pose to the creative commons of millions of souls that is our dearly beloved worldwide web.
I do hope so.
More here - from John Naughton today.